
About Pam
Hi, I’m Pam.
I’m a self-taught baker from Sydney, Australia, and the founder of Bake + Sway.
In 2026, I won Season 9 of The Great Australian Bake Off, a milestone that took my love of baking far beyond my own kitchen. Now I want to share that passion through beautiful cakes, delicious recipes and baking inspiration, always with a little music and dancing along the way.
Originally from Venezuela and raised in a multicultural family with Italian heritage, I’ve spent time living in Europe before making Australia home over a decade ago. These experiences have shaped who I am and continue to inspire the flavours, traditions and sense of connection that I bring to my baking today.

Before discovering my passion for baking, I studied physiotherapy and worked in geriatric rehabilitation. Caring for people taught me patience, attention to detail and the importance of making meaningful connections, qualities that I carry with me in everything I create.
Motherhood gave me the opportunity to slow down, embrace creativity and discover a passion that completely changed the direction of my life. What started as a creative outlet soon became the place where I felt most at home.

The name Bake + Sway couldn’t be more personal. Music is always playing in my kitchen, and before I know it, I’m dancing, swaying and singing my way through mixing bowls and cake batter. That feeling of joy is at the heart of everything I create, and it’s something I hope you’ll experience through every recipe, cake and tutorial I share. Baking should be just as enjoyable as the moment you take that very first bite.
I love creating cakes that are every bit as beautiful on the inside as they are on the outside, but my love of baking extends far beyond cakes. From breads and pastries to cookies and desserts, I’m passionate about developing recipes that honour the classics while adding my own touch. Above all, I love helping others discover the confidence and joy that baking can bring.
Winning Season 9 of The Great Australian Bake Off in 2026 was an amazing moment in my journey as a self-taught baker. What began as a love for baking at home grew into an experience beyond anything I could have imagined, challenging me to push my creativity, believe in myself and discover just how far my passion could take me. It was an unforgettable chapter that deepened my love for baking and strengthened my desire to share that joy with others.
Today, Bake + Sway is more than celebration cakes. It’s a place where I share recipes, cake decorating, baking inspiration and the lessons I’ve learned along the way. My hope is that, whether you’re baking your very first cake or your hundredth loaf of bread, you’ll feel inspired to step into the kitchen, turn up the music and enjoy the process.
If you’re here to order a cake, discover a new recipe or simply find inspiration, I’m so grateful you’ve stopped by.
I hope you’ll stay awhile, bake something delicious and find a little joy along the way.

